Organic Traffic From Google, Yahoo, MSN Bing
There are a ton of search engines but the truth is, the majority of the traffic comes from just a few of them. We are going to touch on that in this section so you can choose where you would like to focus your efforts in your business.
There are over 180 search engines that operate online, but the three that are the most popular are Yahoo, Google, and MSN. This is because many search engines are small and cater to certain regions of the world and because all three offer different services ranging from website design to paid advertising. If you are a new online business owner, you should register your site on all three search engines since they are the ones that are used most often by Internet users.
Registering on these search engines is easy and will help you improve your web rank. Once you are registered, web spiders will be able to find your site and count it in search results. While registering is only the first step in the online marketing process, it is an important one you should not forget to do.
Since 95% of all searches are conducted using search engines, it is important to know what to include on your website so you can use search engines effectively. Keep in mind that each search engine has its own algorithm that determines web ranking.
While inbound links may be deemed as essential when trying to rank highly on a Google search, you do not need to worry about it as much on a Yahoo search because the search engine does not put as much emphasis on it in its algorithm.
Once you have established your business, you will be better able to find niche groups online that are interested in your products and cater to them through specific search engines. Even though Google is the most popular search engine, it may not cater to the types of people who are interested in what you have to offer on your site.
Below you will find a description of Yahoo, Google, and MSN and you will learn more about the criteria used to determine the ranking of websites.
Yahoo
Since 2004, Yahoo has relied on its own search engine database to conduct web searches for websites and directory listings. Before this, it relied on other search engines. This has made it much easier for the company to acknowledge new websites and index them without having to rely on results from smaller search engines.
Yahoo searches are somewhat limited which means that you have to choose very specific keywords when trying to achieve top ranking. Yah supports Boolean searches, but does not support truncation. If you are using words that have been shortened, they may not serve you well in your marketing campaign. Using words in their original form is best.
In addition to registering for free on the search engine, you can also pay for advertising and appear on search engine result pages. While many people claim that Google relies too heavily on this form of advertising when configuring its algorithm, many have claimed that paid advertising has no effect on organic web ranking.
Google is perhaps the most well known search engine online. This is because it has a huge marketing presence, is popular with those who conduct web searches, and has been around the longest, launching in 1999. In addition to being a well-known search engine, the company also has multiple databases including web, images, directory, froogle, groups, and many more. This means that those conducting searches have more options when looking for information.
Google does not support full Boolean searches, plural searches may be conducted, and truncated words are not used. By not supporting full Boolean searches, you will have to be selective about which keywords you use because those searching the Internet will not spend hours plugging in keywords looking for information. Much like other search engines if those looking for information cannot find it quickly, they will look elsewhere.
Google is used by many online business owners because of its popularity. Relying on a popular search engine has its advantages and disadvantages, however. While more people are apt to find their site, the number of available keywords is much lower because many other sites are using them. This makes reaching the top of search results more difficult.
MSN BING
MSN began using its own search engine database in 2005 after relying on other search engines. It is a smaller search engine that is similar to Yahoo and Google in its search results display pages. Like the other search engines, it to offers paid advertising spots.
MSN is not used as much by those searching the Internet because it is still relatively new. MSN supports Boolean searches, does not search for truncated words, and is not limited by geographic location. This means that it will list websites that contain matching keywords from different countries, languages, and regions.
MSN does search for phrases when quotes are placed around them. If you include a lot of keyword phrases on your site, MSN will find them.
Bings input after the merge is covered in newer blog posts as we get more history on its performance.
Now that you know more about the top three search engines online, you should try to cater to them as much as possible when creating or updating your website. Even though you probably won’t have the top spots on all three websites since their criteria is different, ranking high on one or two is enough to increase traffic to your site.
You can monitor your progress on each search engine by taking advantage of the free tools each site offers to online business owners. If you find you receive more traffic from one site than another, you should focus your marketing efforts on the site that is bringing in the most traffic.
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August 10, 2009
Posted in: SEO Tips
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